
As I drive the freeways of Southern California, I often find myself praying, “Lord, how can I get all these people to slow down long enough to hear the Good News? How can I get their attention?”
It used not to be this hard. In the early part of the last century, the church was often the biggest building in town. The pastor was one of the most educated and visible leaders in the community. The church calendar was the social calendar. You automatically had everyone’s attention.
That’s no longer true. A church can sit next to a freeway with 100,000 cars driving by daily and still be ignored. Pastors are caricatured on TV as con men, wimps, or worse. In an entertainment-driven culture, church programs face serious competition. So how can the church capture the attention of the unchurched? There’s only one way—by offering something people cannot get anywhere else. What is that something? It’s having their practical needs met in Jesus’ name.
Ministry is what happens as we meet needs in Jesus’ name. We took that seriously during my years as pastor of Saddleback. The first line of our vision statement said, “It is the dream of a place where the hurting, the hopeless, the discouraged, the depressed, the frustrated, and confused can find love, acceptance, guidance, and encouragement.”
We wrote into the bylaws of Saddleback Church this sentence: “This church exists to benefit the residents of the Saddleback Valley by providing for their spiritual, physical, emotional, intellectual, and social needs.” Our objective was to minister to the whole person. We didn’t limit our ministry to so-called “spiritual” needs. People can’t be compartmentalized; their needs spill over onto each other. And God cares about every part of a person’s life.
“If you know someone who doesn’t have any clothes or food, you shouldn’t just say, ‘I hope all goes well for you. I hope you will be warm and have plenty to eat.’ What good is it to say this, unless you do something to help?” (James 2:15–16 CEV).
Meeting human needs—whatever they are—is part of being a doer of the Word.
Look beyond the buzz of any growing church and you’ll find a common denominator: they’ve figured out how to meet the real needs of real people. A church will never grow beyond its capacity to meet needs. If your church is genuinely meeting needs, attendance will be the least of your concerns. You’ll be looking for more seats. People are dying to have their needs met—spiritual, emotional, relational, and physical.
I can’t list the specific needs of the unchurched in your town. Every community is unique. That’s why I urge you to take a community survey. One church learned that the number-one felt need among its young families was help with potty training preschoolers. Rather than dismiss the need as “unspiritual,” they hosted a Parenting Preschoolers conference—and used it as an entry point for evangelism.
When it comes to using felt needs as an open door for evangelism, the possibilities are limitless. At Saddleback we developed ministries to meet the needs around us. Empty Arms supported couples after miscarriage and stillbirth. Hope for the Separated helped people fighting for their marriage after a partner walked out. Celebrate Recovery has served thousands facing addictions and other hurts, habits, and hang-ups. God has used those ministries to draw people to himself.
Every time your church meets someone’s need, a good rumor starts traveling through your community’s relational networks. When enough of those good rumors spread, you’ll connect with people no visitation program could ever reach.
Keep your focus on people’s real needs—spiritual, emotional, relational, and physical—and meet them in Jesus’ name. As you do, the changed lives in your community will amplify the message you preach each weekend.