The kind of preaching that changes lives is from the heart to the heart, not from the head to the head. Lives are changed as we speak from our deepest pain and suffering.
Socrates was the first to explain communication in 3 dimensions. He talked about
ethos as the speaker's character,
pathos as the speaker's compassion, and
logos as the speaker's content. We tend to think most about the content of a sermon, but the people to whom we are speaking perceive all three, and
ethos is really the most vital of all three dimensions.
Ethos involves your credentials or credibility as a speaker. Socrates was wise enough to conclude that
who you are is far more important than what you
say when you are speaking. In fact, your character
determines what you say and do.
Almost any communications book will tell you that if you want an audience to listen to you, you must be
attractive to them—not so much physically (thank God) but attractive in our character. And
the most attractive quality of a speaker is authenticity.
In other words, if you want to preach effectively, be you. You're the only
you God ever made. After he finished designing you, he broke the mold. Every person, every leader, every pastor is unique, which makes authenticity a highly important value.
When you are authentic, people feel that they can trust you. And the more people trust you, the greater will be your potential for life-changing communication.
Credibility is a preacher’s most important asset.
So, how do you increase your credibility? The most important way is by
being honest about your weaknesses.
The more honest you are about your weaknesses, the more you are perceived as being
REAL.
The more real you are, the more
CREDIBILITY you have.
The more credibility you have, the more people are willing to listen to you and follow your leadership, and the more you will see lives changed.